27/04/2021
Natura Bissé: when architecture reflects the brand identity
Natura Bissé: when architecture reflects the brand identity
In an article published in the Catalan newspaper La Vanguardia on last December 14th, the cultural journalist and architecture critic Llàtzer Moix wrote the following paragraph about the headquarters building of Natura Bissé, the company founded in 1979 by the Barcelona entrepreneur Ricardo Fisas, leader in innovation and development in high-end cosmetics and located in the Barcelona Synchrotron Park since 2019:
“This work carried out by TdB Arquitectura, the firm headed by Juan Trias de Bes, shows that the industrial typology, often predictable, ordinary and soulless, is not at all at odds with good architecture. It also shows that architecture can subtly reflect —without mimicry or direct quotes— the defining features of a brand's identity. In that case, betting on values such as fluidity, transparency or space quality, in addition to seeking and finding the balance between the building’s practical function and its representative function."
This singular building praised by Moix, with 13,000 sqm of floor space, hosts the research centre, the marketing and logistics departments, the factory and an area dedicated to training and innovation.
Natura Bissé, currently led by Verónica Fisas, is strongly committed to R&D. Its global turnover was 84.7 million euros in 2019 with 87% generated in international markets (30% in China) with more than 2,500 sale points. Since 2005, products and treatments of the Catalan company are used in preparing stars for the Oscars Ceremony.
The setting up of Natura Bissé in the Barcelona Synchrotron Park, 40 years after its foundation, has been a privilege for us, and the distinctiveness and beauty of its headquarters, a great pride.
“This work carried out by TdB Arquitectura, the firm headed by Juan Trias de Bes, shows that the industrial typology, often predictable, ordinary and soulless, is not at all at odds with good architecture. It also shows that architecture can subtly reflect —without mimicry or direct quotes— the defining features of a brand's identity. In that case, betting on values such as fluidity, transparency or space quality, in addition to seeking and finding the balance between the building’s practical function and its representative function."
This singular building praised by Moix, with 13,000 sqm of floor space, hosts the research centre, the marketing and logistics departments, the factory and an area dedicated to training and innovation.
Natura Bissé, currently led by Verónica Fisas, is strongly committed to R&D. Its global turnover was 84.7 million euros in 2019 with 87% generated in international markets (30% in China) with more than 2,500 sale points. Since 2005, products and treatments of the Catalan company are used in preparing stars for the Oscars Ceremony.
The setting up of Natura Bissé in the Barcelona Synchrotron Park, 40 years after its foundation, has been a privilege for us, and the distinctiveness and beauty of its headquarters, a great pride.
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